•This course stresses the need for
marketers to create consistent coordinated communication
plans using
all
elements of the promotion mix including advertising, public
relations, sales promotion, social media and personal selling.
•Furthermore, it will emphasize
the role
of all the promotional tools in the IMC program of an
organization to develop effective marketing campaigns
based
on clear objectives and target marketing within established
time and cost parameters.
•In addition, students will gain a
comprehensive understanding of how to think about and implement strategic interactive
tactics through hands-on projects. (Prerequisite:
BMG 32073
– Marketing Essentials)
- Teacher: Jayani Rajapakse